Sony Online Entertainment (SOE) and Mass Animation today announced the DC Universe™ Online (DCUO) Animation Contest. The DCUO Animation Contest is version 2.0 of the acclaimed Mass Animation Facebook® application and will give DC Comics fans, gamers and animators a chance to animate heroes and villains from the DC Universe Online game currently in development by Sony Online Entertainment, and to collaborate in creating a CGI trailer and in-game character animations. The DCUO/Mass Animation contest is scheduled to launch on December 7, 2009.  
 
“The DCUO/Mass Animation contest takes a part of the game out of the development studio and puts it in the hands of fans, an empowering opportunity for our community,” said John Smedley, president of SOE.  “Players will have a chance through qualified contest submissions to be involved with the game’s development at a deeper level than ever before by animating actions for in-game heroes and villains.”

All the tools that animators will need to collaborate on this project, including a special edition of Autodesk Maya 3D Animation software, storyboards, designs and fully-rigged 3-D models will be provided to contest entrants and accessed through the Mass Animation application on the DCUO Facebook fan page. Participating animators will upload their contest submissions back to the application for viewing, voting and sharing with their friends.  New to the contest this year will be the Mass Animation iPhone app, which gives people a new way to view and vote on submissions.  Qualified contest winners will receive cash or other prizes. Each week, voters and a panel of judges will help determine what shots qualify as the “best” and will be eligible for voter prizes.

”This new project really gives us the opportunity to expand Mass Animation into the online game sector, where gamers have already been creating in-game customized assets for some time,” said Yair Landau, founder of Mass Animation.  “In 2.0, we are opening the animation process to traditional animators as well as gamers and inviting artists to animate some of the coolest most classic characters on the planet such as Superman, Batman, The Joker and Wonder Woman.  By opening up the contest to gamers and involving them in asset creation, there will be a real sense of connection to the game before it even launches.” 

Mass Animation’s first collaborative animation project, Live Music, is scheduled for theatrical release on November 20th with “Planet 51.” Inspired by Shakespeare’s “Romeo and Juliet” and early CGI films, the story follows Riff, a rock ‘n’ roll guitar, falls in love to the wrong song but ends up with Vanessa, the classical violin of his dreams. A global story told through the universal language of music, the instruments are brought to life through original compositions and familiar rock tunes played principally by legendary guitarist Steve Vai as Riff and acclaimed violinist Ann Marie Calhoun as Vanessa.   51 animators from 17 different countries collaborated in the making of this unique and wonderful film which introduced Mass Animation to the world.

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About Sony Online Entertainment
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games which have entertained millions of players around the globe. SOE creates and delivers compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchise EverQuest®, its successful online trading card game Legends of Norrath®, as well as the recent kids’ phenomenon Free Realms™, SOE continues to raise the bar for online gaming and players worldwide. Headquartered in San Diego, with additional studios in Austin, Seattle, Denver, Tucson, and Taiwan, SOE has a slate of engaging, high-quality games currently in development across new genres for all platforms and audiences.

About Mass Animation
Founded in August 2008 by former Sony Pictures Vice Chairman Yair Landau, Mass Animation
began with the creation of a virtual studio on Facebook and an open invitation to artists around the world to collaborate in the making of entertainment content thru an innovative new Facebook application. With over 58,000 participants from 101 countries, the company’s first project, Live Music, attracted artists from Kazakhstan to Colombia to collaborate in this completely unique
production. When artists arrived at Mass Animation’s virtual studio, they were given the essential tools and animation software necessary to participate, including individual storyboards
and 3D models bundled for download along with guidelines on animation and the Autodesk Maya software necessary to actually animate.  Thru the social networking features of the application, animated shots could then be viewed, voted on and shared with friends.  Mass Animation is currently developing the next generation of stories and applications for worldwide collaborative creativity.  To learn more, go to www.massanimation.com

About DC Comics
DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations.  DC Comics’ Web site is located at www.dccomics.com.

Facebook® is a registered trademark of Facebook Inc.

Do you have a favorite hero or villain in the DC Comics Universe? Or do you have serious issues with the likes of Superman or Mad Hatter?

Good or bad, DC Comics and Sony Online Entertainment are giving fans a chance to express their passion for their most beloved or despised DC characters in a new video contest on DC Universe Online's official MySpace site. Fans who visit SOE's booth #5201 at San Diego Comic-Con, July 22-26, 2009, are encouraged to submit their videos on the spot at our BFF kiosk!

The DCUO BFF Promotion lets eligible participants submit a video of up to 30 seconds to explain why they would like to virtually meet, fight and become BFFs with their chosen character in-game.

"Whether it's a song-and-dance tribute to the Pied Piper, or your diabolical plans to trick Mr. Mxyzptlk into saying his name backward, this is a chance to have fun and show just how creative fans can be," said Debysue Wolfcale, global senior brand manager, Sony Online Entertainment.

Further details are available by visiting http://www.myspace.com/dcuo.

Doomsday, the cursed Kryptonian creature, was bred to embody hate and rage. His sole reason for living is to extinguish all other life, including the citizens of Metropolis and their beloved hero, Superman.

Born on the planet Krypton during a time when only the strongest creatures could survive, Doomsday was the result of a rapid natural selection process bred to hate all life. Doomsday’s body is covered with vicious bony spurs that can render even Superman’s skin. His endurance makes him almost impossible to kill. He is the epitome of villainous power and strength. With the ability to regenerate after every battle, Doomsday becomes bigger and stronger; therefore no opponent of his has ever defeated him twice.

Don’t think that Doomsday is a mindless creature destroying everything in his path just because he hates all living things. He can think and reason, which makes him a valuable weapon to anyone seeking to manipulate and control his rampages of mayhem and destruction. But who could possibly want to do such a thing? That’s right: Lex Luthor is obsessed with capturing Doomsday to turn him into the ultimate minion for Luthor’s destructive plans.

The story of when Doomsday attacked Metropolis is a tragic one.  During Doomsday’s rampage, an epic battle erupted on the streets of Metropolis where neither Superman nor Doomsday would back down. Superman knew Doomsday’s rage would fuel the fight driving the battle on as Superman continued to weaken, incurring severe wounds which began to drain his stamina. In the end, the two combatants attacked each other simultaneously with a fatal blow, leaving both lifeless in front of The Daily Planet Building – perfectly situated for a cover story that would shatter the world.

Solomon Grundy assets are available at http://www.soepress.com